Birmingham Welcomes the World as SportAccord 2024 Kicks Off

The global sports movement’s most influential decision-makers have arrived in Birmingham, West Midlands, for the return of sport’s No.1 global gathering 

The SportAccord World Sport & Business Summit 2024 opened in Birmingham, with more than 1,500 delegates from over 100 countries meeting in the West Midlands for the highly anticipated return of sport’s most important industry summit.

Key figures from across the international sports movement have embarked on five days of networking from 7-11 April, with high-level meetings, a bustling exhibition, and a packed conference programme under the umbrella theme of ‘The Power of Sport’.

World-class speakers will include sports leaders such as Mark Rein, Vice President and Co-Founder, Epic Games; UK Sport Chair Dame Katherine Grainger; Rob Alberino, Vice-President of Content and Production, Kansas City Chiefs; and many more.

International President Pierre Zappelli attends the event

press release

Panathlon International

Fondazione D.Chiesa